Websites designed to look good and convert.
I design and build modern, responsive websites that not only look stunning but also deliver results. Every site I create is crafted with user experience, performance, and conversion in mind—because a beautiful website should work as hard as it looks.
🌐 Featured Web Projects
A showcase of digital experiences I've designed and developed.
Morgan Sindall Construction — UK Infrastructure & Building Projects
Web Designer & Digital Experience Strategist
Stack: Figma, HTML/CSS, WordPress, Performance Optimization
Morgan Sindall Construction is one of the UK's leading construction and infrastructure companies, delivering complex projects across healthcare, education, commercial, and public sectors.
Key Contributions:
- ✓ Designed a sector-organised project showcase with filterable case studies
- ✓ Built trust-focused credibility sections highlighting certifications and major contracts
- ✓ Structured clear service hierarchy across construction divisions
- ✓ Optimised for procurement audiences and institutional stakeholders
Outcome
A professional, authority-driven digital presence that supports large-scale tender and business development activities.
Terra Developers — Nigerian Premium Real Estate & Investment Platform
Web Designer & Conversion Strategist
Stack: Figma, WordPress, SEO, Lead Generation Integration
Terra Developers is a Nigerian real estate company building modern residential communities with a premium market appeal, targeting both homeowners and property investors.
Key Contributions:
- ✓ Created an aspirational, luxury-feel design tailored to high-intent buyers
- ✓ Designed property listing pages with investment ROI positioning
- ✓ Built lead capture flows for site visits and investment inquiries
- ✓ Structured community lifestyle sections to drive emotional purchase decisions
Outcome
Increased qualified lead volume and stronger brand positioning in Nigeria's competitive premium real estate market.
Abadeen — Australian Luxury Property Developer
UX/UI Designer & Brand Experience Architect
Stack: Figma, HTML/CSS, WordPress, Visual Storytelling
Abadeen is an Australian property developer specialising in high-end residential, commercial, and mixed-use developments with a strong emphasis on design, lifestyle, and urban living.
Key Contributions:
- ✓ Designed a bold, editorial-style layout communicating architectural prestige
- ✓ Created immersive development showcase pages with lifestyle photography integration
- ✓ Built project pipeline sections targeting off-plan buyers and investors
- ✓ Refined brand voice and messaging around design-led urban living
Outcome
A luxury digital presence that mirrors the quality of Abadeen's developments and converts high-value property buyers.
Pendo — Product Analytics & Digital Adoption Platform
Product Web Designer & SaaS UX Strategist
Stack: Figma, React/Next.js, CMS Integration, Conversion Optimisation
Pendo is a software platform that helps businesses improve digital products through user analytics, in-app guidance, onboarding tools, and customer feedback systems.
Key Contributions:
- ✓ Designed clear feature storytelling pages translating complex analytics into digestible value propositions
- ✓ Built demo request and free trial conversion flows optimised for B2B SaaS buyers
- ✓ Created use-case landing pages segmented by industry vertical
- ✓ Structured pricing and comparison sections to reduce decision friction
Outcome
Improved trial sign-up rates and clearer product communication for enterprise and mid-market SaaS audiences.
Black Tomato — Bespoke Luxury Travel Experiences
Web Designer & Luxury Brand Experience Designer
Stack: Figma, WordPress, Visual Storytelling, Conversion Design
Black Tomato is a world-renowned luxury travel company designing highly personalised, experience-led trips for discerning travellers seeking premium, curated global adventures.
Key Contributions:
- ✓ Designed an immersive, editorial-style homepage that evokes wanderlust and exclusivity
- ✓ Built destination and experience pages with rich visual storytelling layouts
- ✓ Created bespoke trip inquiry flows that feel personal rather than transactional
- ✓ Structured content hierarchy to guide high-net-worth users toward consultation bookings
Outcome
A world-class digital experience that matches the premium, bespoke nature of Black Tomato's travel offerings and drives high-value client inquiries.
Insider Loop — Digital Blog & Online Newspaper Platform
Lead Web Developer & Content Experience Architect
Stack: WordPress / Webflow (CMS), SEO, Performance Optimization
Insider Loop is a modern online publication built for news, culture, and commentary. The platform supports editorial publishing, contributor access, and categorized article collections.
Key Contributions:
- ✓ Designed a clean and readable news/editorial layout
- ✓ Built a scalable CMS structure for articles, topics, and authors
- ✓ Set up SEO foundations and schema for news indexing
- ✓ Integrated newsletter subscription for audience growth
Outcome
A fast, content-rich digital newspaper ready for audience expansion and editorial syndication.
NeX Consulting Website — Digital Marketing & Creative Strategy Agency
Full Website Designer & Developer
Stack: WordPress / Elementor, Branding, Copywriting, SEO
A conversion-focused agency website that clearly communicates service offerings including Social Media Marketing, SEO, Content Creation, and Web Development.
Key Contributions:
- ✓ Designed a persuasive service structure and lead generation flow
- ✓ Improved authority with case studies and trust positioning
- ✓ Implemented SEO optimization for digital marketing keywords
Outcome
Increased credibility and inbound leads for the agency.
TAAM Fitness — AI Fitness Trainer & Gym Finder Platform
UX/UI Designer & Web Developer
Stack: Web App Landing Page, API/GPS Gym Directory Integration, AI Concept Design
TAAM Fitness is a fitness technology platform that helps users access an AI-powered personal training experience and locate nearby gyms with intelligent recommendations.
Key Contributions:
- ✓ Developed brand positioning for AI-driven fitness coaching
- ✓ Designed feature sections explaining AI workout guidance
- ✓ Gym Finder concept UX with map-based location discovery
- ✓ Lead capture system for future beta testers
Outcome
Positioned TAAM Fitness as an innovative digital fitness product ready for MVP development and investment conversations.
NeX AI — AI Marketing Automation Toolkit
Product Website Designer & Web Developer
Stack: Next.js / WordPress, Lead Funnel Integration
A product landing site introducing AI tools for marketing content creation, automation, and analytics for small businesses.
Key Contributions:
- ✓ Created conversion messaging for AI-powered business workflows
- ✓ Designed feature comparison, pricing, and onboarding flow
- ✓ Integrated early-access/waitlist sign-up system
Outcome
Early sign-ups and positioning as a future SaaS product.
Legal Ai.d — AI-Powered Legal Knowledge & Document Assistant
UX Writer, Legal Tech Brand Strategist & Developer
Stack: Secure Lead Capture, Landing Page, AI Product Positioning
A digital platform concept that offers AI-assisted legal research support and simplified legal information for individuals, startups, and small businesses.
Key Contributions:
- ✓ Developed trust-focused legal tech messaging
- ✓ Designed user journey for document guidance and legal FAQs
- ✓ Built waitlist acquisition funnel for MVP rollout
Outcome
Strong brand identity and early user interest validated.
From idea to launch
Plan
We discuss your goals, target audience, brand identity, and specific requirements to create a clear project roadmap.
Wireframe
I create wireframes and layouts to map out the structure, navigation, and user flow before diving into visual design.
Design
I design high-fidelity mockups with your branding, color schemes, typography, and imagery for your review and approval.
Build
I develop the website with clean, efficient code ensuring it's responsive, fast-loading, and accessible across all devices.
Launch
After thorough testing and your final approval, I launch your website and provide training on how to manage content.
Technologies I work with
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Let's create a beautiful, high-performing website that represents your brand and achieves your business goals.
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